Creating Business Signage That Makes an Impression

When planning for an outdoor or indoor business signage solution, one of the most popular choices is a storefront sign. However, with so many different types of signs available how does one decide which is right for their particular needs? There are four main types of storefront signs. They are:

blade signs: These flexible, movable signs are great for attracting new customers and creating excitement about your new business. Blade signs can be made from vinyl, pvc, or even fabric and can be mounted on either the front or back of a business building. A good blade sign displays from either the front or back of the building, either on a free-standing pole or a decorative frame system. They can usually be seen over the main road fronting the building they are displayed in.

Vinyl lettering: Vinyl lettering is a high-quality sign material that is commonly used for indoor signs and outdoor display fixtures. It is available in many different types of fonts and colors. You can get bold or elegant lettering, and you can get just about any design you could possibly imagine. The only downside to using vinyl lettering is that it can crack or chip if it is not manufactured properly. Some of the more durable vinyls can last a very long time but others can only withstand extreme temperatures and are simply damaged quickly. Some signs can be designed to be both a banner and a vinyl lettering display.

Directional signs: One of the most effective business signs are the directional signs. These signs let potential customers know where to go for various types of products or services. This type of sign is a good choice for any business that is seasonal or has seasonal offerings. A good example of this type of sign is an outdoor directional sign on the side of your building. Your business signage should give your prospective customers the information they need to find you and the services and products you provide.

Interior sign types: Some business signs that are used to advertise a business are interior sign types. An interior sign is usually smaller and less noticeable than a neon sign, so many business owners opt for this option. In addition, because it is less noticeable, interior sign types can also be used to convey messages that are less important, such as corporate messages. These interior sign types include ball signs, podium signs, brochure holders, and acrylic displays.

Business signage isn’t all that difficult to create. However, creating business signs that will make a great impression on potential customers takes a lot of planning and research. If you aren’t familiar with creating business signs, it may be in your best interest to hire a professional sign designer. Before you do, however, make sure that you consider some of these simple tips so that you can create a professional-looking sign that will increase your business’s profitability. When creating business signs, keep these tips in mind so that you can create a great first impression for your customers. For more details on business signs visit